Public relations (PR) is the strategic communication process that builds and maintains mutually beneficial relationships between an organization and its public.
PR MANAGEMENT PART - A 1 .Name two pioneers of PR and their key contributions. Ans: Two pioneers of public relations (PR) and their key contributions are: 1. Edward Bernays – Known as the "Father of Public Relations," Bernays applied psychological principles to PR and propaganda. He introduced techniques such as media influence, social proof, and opinion leadership. His campaigns, like promoting bacon as a breakfast staple and encouraging women to smoke (the "Torches of Freedom" campaign), demonstrated the power of PR in shaping public opinion. 2. Ivy Lee – A founding figure in modern PR, Lee emphasized transparency and ethical communication. He introduced the concept of the press release and crisis communication, advising companies to provide truthful and prompt information to the media. Worked for Major industries...
I am Archana v.s. I'm from Panamaram. I have completed my higher secondary education from Sacred Heart Higher Secondary School Dwaraka. My stream was humanities. I have secured 96% in it. Currently i am studing B.A Social Science Economics at Mary Matha Arts and Science college Mananthavady. There are five members in my family. I wish to become a teacher. In my leisure time, i like listening to music and watching movies.It is relaxing and enjoyable. Thank you.
1 . EDELMAN INDIA Edelman India is a leading communications firm specializing in public relations, marketing, and strategic communications. They offer services such as brand strategy, digital marketing, and crisis management. 2.ADFACTOR PR Adfactors PR, established in 1997, is India's largest independent public relations firm. They offer a comprehensive range of services, including corporate communications, financial PR, and crisis management, serving over 300 clients across 40 cities in India. 3.GENESIS BCW Genesis BCW, founded by Prema Sagar in 1992, is a pioneering public relations and communications firm in India. Over the past three decades, the company has been instrumental in shaping the Indian PR landscape, delivering integrated communications services to a diverse clientele. 4.MSL INDIA MSL India is a leading public relations and integrated communications agency, part of the global MSL network under Publicis Groupe. The agency comprises four brands: MSL...
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