Posts

MEDIA FOR SOCIAL CHANGE

 Media has become one of the most powerful instruments shaping modern society. From newspapers and radio to television, cinema, and social media, it influences how people think, feel, and act. When used responsibly, media has the potential to promote social change by raising awareness, shaping public opinion, and inspiring collective action. In contemporary times, the role of media in driving social transformation is more significant than ever. To begin with, media acts as a platform to highlight social issues that might otherwise remain invisible. Problems such as gender discrimination, environmental degradation, corruption, and human rights violations often gain public attention only when media brings them into focus. Investigative journalism, documentaries, and digital campaigns shed light on injustices, prompting authorities to respond. For example, global movements like #MeToo gained momentum through social media, enabling survivors to speak out and pressuring institutions to ...
Post a Comment
Read more

Assignment - 4 question and answers

                    PR MANAGEMENT                             PART - A 1 .Name two pioneers of PR and their key contributions. Ans:  Two pioneers of public relations (PR) and their key contributions are: 1. Edward Bernays – Known as the "Father of Public Relations," Bernays applied psychological principles to PR and propaganda. He introduced techniques such as media influence, social proof, and opinion leadership. His campaigns, like promoting bacon as a breakfast staple and encouraging women to smoke (the "Torches of Freedom" campaign), demonstrated the power of PR in shaping public opinion. 2. Ivy Lee – A founding figure in modern PR, Lee emphasized transparency and ethical communication. He introduced the concept of the press release and crisis communication, advising companies to provide truthful and prompt information to the media. Worked for Major industries...
Post a Comment
Read more

TOP 5 PR AGENCIES IN INDIA

1 . EDELMAN INDIA   Edelman India is a leading communications firm specializing in public relations, marketing, and strategic communications. They offer services such as brand strategy, digital marketing, and crisis management. 2.ADFACTOR PR Adfactors PR, established in 1997, is India's largest independent public relations firm. They offer a comprehensive range of services, including corporate communications, financial PR, and crisis management, serving over 300 clients across 40 cities in India.  3.GENESIS BCW Genesis BCW, founded by Prema Sagar in 1992, is a pioneering public relations and communications firm in India. Over the past three decades, the company has been instrumental in shaping the Indian PR landscape, delivering integrated communications services to a diverse clientele.  4.MSL INDIA  MSL India is a leading public relations and integrated communications agency, part of the global MSL network under Publicis Groupe. The agency comprises four brands: MSL...
Post a Comment
Read more

SELF INTRODUCTION

I am Archana v.s. I'm from Panamaram. I have completed my higher secondary education from Sacred Heart Higher Secondary School Dwaraka. My stream was humanities. I have secured 96% in it. Currently i am studing B.A Social Science Economics at Mary Matha Arts and Science college Mananthavady. There are five members in my family. I wish to become a teacher. In my leisure time, i like listening to music and watching movies.It is relaxing and enjoyable. Thank you.
Post a Comment
Read more

PUBLIC RELATIONS

Public relations (PR) is the strategic communication process that builds and maintains mutually beneficial relationships between an organization and its public.
Post a Comment
Read more