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Showing posts from December, 2025

MEDIA FOR SOCIAL CHANGE

 Media has become one of the most powerful instruments shaping modern society. From newspapers and radio to television, cinema, and social media, it influences how people think, feel, and act. When used responsibly, media has the potential to promote social change by raising awareness, shaping public opinion, and inspiring collective action. In contemporary times, the role of media in driving social transformation is more significant than ever. To begin with, media acts as a platform to highlight social issues that might otherwise remain invisible. Problems such as gender discrimination, environmental degradation, corruption, and human rights violations often gain public attention only when media brings them into focus. Investigative journalism, documentaries, and digital campaigns shed light on injustices, prompting authorities to respond. For example, global movements like #MeToo gained momentum through social media, enabling survivors to speak out and pressuring institutions to ...