Assignment - 4 question and answers
PR MANAGEMENT PART - A 1 .Name two pioneers of PR and their key contributions. Ans: Two pioneers of public relations (PR) and their key contributions are: 1. Edward Bernays – Known as the "Father of Public Relations," Bernays applied psychological principles to PR and propaganda. He introduced techniques such as media influence, social proof, and opinion leadership. His campaigns, like promoting bacon as a breakfast staple and encouraging women to smoke (the "Torches of Freedom" campaign), demonstrated the power of PR in shaping public opinion. 2. Ivy Lee – A founding figure in modern PR, Lee emphasized transparency and ethical communication. He introduced the concept of the press release and crisis communication, advising companies to provide truthful and prompt information to the media. Worked for Major industries...